The Replication of Retail Fashion Formats into Foreign Countries

Bildprobe

The Replication of Retail Fashion Formats into Foreign Countries

A Qualitative Analysis

von

Schröder, Christoph

BuchKartoniert, Paperback

Verkaufsrang165381inWirtschaft

EUR55,95

Beschreibung

Christoph Schröder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Three distinct format transfer strategies are identified. The empirically observed design of format elements supports and extends the existing research. Fashion firms standardize their "Retail culture", which acts as a foundation for a successful format transfer strategy (core elements). New insights are provided with regard to format transfer into foreign countries as well as over a timeframe of five years. International retailers face specific challenges with regard to the decision on their retail format abroad, which is known as an important success driver. They may transfer their format elements unchanged or may adapt those elements. One successful strategy is known to be an unchanged format replication, which is linked to the fashion industry.

Weitere Beschreibungen

Details

ISBN/EAN978-3-658-07540-8

ProduktartBuch

EinbandKartoniert, Paperback

Verlag

Springer Fachmedien Wiesbaden

Erscheinungsdatum07.11.2014

Auflage2015

ReiheHandel und Internationales Marketing Retailing and International Marketing

Seiten271 Seiten

SpracheEnglisch

Artikel-Nr.6510865

WarengruppeWirtschaft

Weitere Details

Reihe

International Corporate Brand Management

Retail Branding and Store Loyalty

Retail Internationalization

Retail Internationalization in Emerging Countries

International Small and Medium-Sized Enterprises