Everyone is doing brain research. Few scientific disciplines can resist the compulsory modernization and ennobling aura of perceived experimental confirmability intended by use of the prefix `neuro'. The offspring of this neuroinflation are known as neurotheology, neuroeconomics, neurolaw, and neuroaesthetics. The present neurohype is leading to a pervasion of explanatory models from brain science in our environment. Am I my brain? Simply a living automaton?
Felix Hasler's astute essay is a polemic against the rampant biological reductionism and the exaggerated interpretation of neuroscience data: a plea for neuroskepticism instead of neurospeculation.
