Marketing Higher and Further Education

An Educator's Guide to Promoting Courses, Departments and Institutions

von

Gibbs, PaulKnapp, Michael

E-BookEPUBKopierschutz: DRM, Lesegeräte: PC/MAC/eReader/TabletE-Book

Verkaufsrang165381inWirtschaft

EUR58,49

Beschreibung

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

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