Despite globalization, Asia and Asian management are still seen as exotic and somehow mysterious. We have heard about Japan's rise and fall and the resurrection of manufacturing in China and Korea after the World War, but most Western managers do not really know how Asian management styles differ from Western practices. This book will fill this knowledge gap. The overall goal of the book is to show that Asian management is more complex than we see on the surface and that management styles differ greatly between various Asian countries.
The main focus of the book lies on management in China, Japan and Korea. The book will show how these countries developed their management styles after the great war and how their styles differ from each other. The book will also discuss what and how Western managers can learn from Asian management and how to successfully enter these three Asian markets.
The book targets managers and teams doing international business. Students who study international business or plan to study in an Asian country will also benefit from reading the book. Another target group are students and researchers in the field of Asian studies.
