Most companies, once they have identified their strengths, fixate on improving them, but forget that their eyes are on the past, not the future. Amazon and other technology giants (such as Facebook, Google, and Microsoft) always operate as if every day is day one: these market leaders spend their time rethinking their products rather than endlessly improving them. Thanks to 130 interviews with employees of leading IT companies, the author of this book reveals the secret to the success of technology giants in a business world where there are no guarantees, only risk and competition. Companies today can launch new products at record speed - thanks to artificial intelligence and cloud computing - and those stuck in the past or left standing will be crushed in the mad race for leadership.
