The volumes in the series Werbung - Konsum - Geschichte investigate advertising, marketing, consumerism, and material culture both past and present by taking perspectives from the humanities, the social sciences, cultural studies, communication studies, and integrative scholarship. The series' editorial team aims to promote productive discursive and interdisciplinary exchange, and to provide fresh impetus for further research into these areas.
Editorial board: Reinhild Kreis, Holger Schramm und Guido Zurstiege.
Mario Keller, Karin Moser, Oliver Kühschelm, Stefan Ossmann and Johann Karl Kirchknopf, Universität Wien, Österreich
