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Trademarks, Brands, and Competitiveness
ISBN/GTIN

Trademarks, Brands, and Competitiveness

E-BookEPUBDRM AdobeE-Book
Verkaufsrang165381inWirtschaft
EUR58,10

Beschreibung

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.
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Details

Weitere ISBN/GTIN9781135177324
ProduktartE-Book
EinbandE-Book
Epub-TypEPUB
Format HinweisDRM Adobe
FormatE101
Erscheinungsdatum04.05.2010
Seiten270 Seiten
SpracheEnglisch
Dateigröße3904 Kbytes
Illustrationen20 schwarz-weiße Abbildungen, 15 schwarz-weiße Fotos, 5 schwarz-weiße Zeichnungen, 15 schwarz-weiße Tabellen
Artikel-Nr.28774727
WarengruppeWirtschaft
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Autor

Paul Duguid is Adjunct Professor in the School of Information at the University of California, Berkeley and Research Professor in the School of Business and Management at Queen Mary, University of London. He is interested in issues of quality, particularly in the "information age", and this has led him to investigate methods of warranting, including trade marks. He is author (with John Seely Brown) of The Social Life of Information and of essays that range from wine history to organizational knowledge.



Teresa da Silva Lopes is Professor of International Business the University of York. Her research interests range from globalisation, the evolution of international business and the multinational enterprise, to international strategy and marketing, the role of brands in the creation of global capitalism and corporate governance. She is the author of numerous books and articles on brands and trademarks and the growth of firms, including Global Brands and the Evolution of Multinationals in Alcoholic Beverages (2007) and Internationalisation and Concentration in Port Wine (1998). She is completing a ESRC funded project on The History of Brands and Trade Marks, jointly with Paul Duguid and John Mercer. She has held visiting research fellowships at the University of California Berkeley, and École Polytechnique, and a postdoctoral position at Said Business School, Oxford University. She is currently a Council Member and Webmaster of the British Association of Business Historians, a member of the Newcomen Prize Committee of the journal Enterprise & Society, a fellow of the Network on Dynamics of Institutions and Markets in Europe (DIME), a fellow of the Centre for Globalisation Research (QMUL), a visiting research fellow at Universidade Católica Portuguesa, and a research associate of the Centre for International Business History and Centre for Institutional Performance at the University of Reading. She is former Reviews Editor for the journal Business History, and Trustee of the American Business History Conference.