A practical, easy-to-understand guide to Balanced Scorecard for
busy business leaders
The Balanced Scorecard method is an analysis technique designed
to translate an organization's mission and vision statement and
overall business strategies into specific, quantifiable goals, and
to monitor the organization's performance in achieving these goals.
Much less technology driven then other analysis approaches, it
analyzes an organization's overall performance in four regards:
financial analysis, customer service, productivity and internal
analysis, and employee growth and satisfaction. Balanced
Scorecard Strategy For Dummies breaks down the basics of
Balanced Scorecard in simple language with practical, Dummies-style
guidance on getting it done. This book covers all the basics of
Balanced Scorecard for busy executives and managers-and does it
without the high price tag of most professional level Balanced
Scorecard guides.
